One of the main beneficiaries from my past gastric reflux problem is the Innocent Drinks Company.... It was by chance that I found out that those Tropicana orange juice was guilty in giving me the rather unpleasant acidic stomach, and I had to switch to something more innocent. So I started buying and drinking Innocent Smoothies when the company was still relatively unknown a few years ago.

Anyway, the latest campaign from the Innocent Drinks company is the "Buy One.... Get One Tree". You get a code on the carton, and you simply log onto the website and type the code (and your e-mail in), and the company promises to plant a tree to help the rural communities in India and Africa..... Maybe a bit of a gimmick, but anything that makes me feel like I am doing something positive on the environment, why not.....